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Facts about the new Google Local Search Algorithm Possum

Facts about the new Google Local Search Algorithm Possum - 5.0 out of 5 based on 2 votes

Google Possum Update

We are very well known to the Google algorithms and their timely updates which bring lot of changes in your keyword position and Page rankings. Google algorithms updates when rolled out has new criteria to be taken care of every time. If you have seen changes in your Business listing in the last few days then you must know that it is because of the new update in Google Local search filter Possum.

Google wants always the best result to be delivered to their users so if you don’t find your Business listing in the top 3-5 results then you don’t need think that the update has vanished your Website from the search engine or your be penalised for this. You website must have violated few of the criteria in this regard your website’s ranking and position might been effected. This does not mean that you will never able to regain your position back.

Let’s have a deeper look on the major changes brought in Possum by Google new update.


1. Your Physical Location becomes more important

Now Google will consider your location as the major location in your searches. The latest update will consider your location for your search as the important rather than the other location you are actually searching for. If you are searching from Bangalore for Mumbai location then your search will include more that of Bangalore results and less that of Mumbai results.

2. Addition in Google Local Filter Guidelines
As Google offers filter options for organic search results similar to that it offers filter options for local search results which is based on various factors like the website organic ranking, SERP position. To make the results more relevant for the users Google’s added parameter is if there are two similar service providing business in the same building then one will be filtered out of the search result. For example if there are two Bookstore i the same building with same address but different name and numbers still one of the bookstore will be listed out of the search as both the stores sell books.
Another addition to the guideline is that a single food joint has many outlets in the city then only one of their listing will be considered not all the outlets even though the NAP is different.

3. Listing Includes Outside City Results

Before Google does not use to list the business which are on the border or outside the border of the search filter. For example if you are searching for something in specific area of Bangalore then it used to show you limited results of that area but now it will include close by areas as well as close by city listings in your search to make it convenient for you. Listing will include the area which can be reached either by using any transportation or by walk.

4. Fluctuations in result with similar kind of Search

Now every word in the long tail keyword counts after the update in Local Search Algorithm. With the change in your filter options your results are likely to change with vast variations as compared to before. Now every word in your long tail keyword is countable and you will get mixed results because of this.

After this update you might find many variation in your business organic search so start making the changes required as per the new update in Google’s Local Search algorithm Possum.

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Last modified on Saturday, 03 June 2017 05:46

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2 comments

  • manish

    posted by manish

    Friday, 30 September 2016 12:56

    Thanks For this update!!

  • Amit Kumat

    posted by Amit Kumat

    Thursday, 29 September 2016 11:42

    Great information. Thanks for Sharing...

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